Warner Bros. Announces New Facebook Movie Rental/Purchase Feature

1970 Wizard of Oz Window Card

1970 Theatrical Re-Release Window Card

Warner Home Entertainment has announced that they will begin offering select movies for streaming rentals and purchase via the studio’s Facebook movie pages.  They’ll begin by offering streaming video of “The Dark Knight” followed by plans to expand the service into movie purchasing (digital downloads) for an increasing number of films.  Most of Judy Garland’s films are a part of the Warner Home Video catalog, so it stands to reason that her  films will eventually be available via this service, probably beginning with “The Wizard of Oz.”  The Facebook service will provide a nice alternative to other venues and could help the films reach an even bigger audience.  Below is the press release.

The following are the two Wizard of Oz Facebook pages.  The first is for the film, the second is for the Blu-ray/DVD release:
http://www.facebook.com/pages/The-Wizard-of-Oz/38005223684
http://www.facebook.com/pages/The-Wizard-of-Oz/224027890572


For information about Judy Garland’s films, check out:
The Judy Room Filmography Section

For information about Garland Blu-rays, DVDs, CDs, and more, visit:
The Judy Room Media Section


WARNER BROS. ENTERTAINMENT BECOMES FIRST HOLLYWOOD STUDIO TO OFFER MOVIES
DIRECTLY ON FACEBOOK®

MILLIONS OF WARNER BROS. FACEBOOK FANS CAN NOW RENT MOVIES USING FACEBOOK CREDITS AND STREAM WITHIN STUDIO’S MOVIE FAN PAGES

PROGRAM WILL EXPAND TO DIGITAL MOVIE PURCHASES IN THE NEAR FUTURE

BURBANK, CALIF., March 8, 2011 – Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced it will begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment’s Facebook movie Pages.  Consumers will be able to use Facebook Credits to easily buy or rent a title, all while staying connected to Facebook.

Warner Home Video

Starting today, millions of fans who “Liked” Christopher Nolan’s blockbuster film “The Dark Knight” can rent the title through its official Facebook Page (http://www.facebook.com/darkknight).  Consumers simply click on the “rent” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film.  The cost per rental is 30 Facebook Credits or $3.  This offering is presently available only to consumers in the United States.  Additional titles will be made available for rental and purchase on a regular basis over the coming months.

“Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, President of Warner Bros. Digital Distribution.  “Making our films available through Facebook is a natural extension of our digital distribution efforts.  It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”

Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase.  They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook.  Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.

“The Dark Knight”

The follow-up to “Batman Begins,” Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight” reunites director Christopher Nolan and star Christian Bale, who reprises the role of “Batman/Bruce Wayne” in his continuing war on crime. With the help of Lt. Jim Gordon and District Attorney Harvey Dent, Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves effective, but soon find themselves prey to a rising criminal mastermind known as The Joker, who thrusts Gotham into anarchy and forces Batman closer to crossing the fine line between hero and vigilante.

The film also stars Michael Caine as “Alfred”; Heath Ledger as “The Joker”; Gary Oldman as “Jim Gordon”; Aaron Eckhart as “Harvey Dent”; Maggie Gyllenhaal as “Rachel Dawes”; and Morgan Freeman as “Lucius Fox.”  Nolan directed the film from a screenplay written by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer.  The producers are Charles Roven, Emma Thomas and Christopher Nolan.

Facebook® is a registered trademark of Facebook Inc.

About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels.   WBDD also distributes content through third party digital retailers and licensees.  A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com.  Twitter: @WBDigitalDist


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Comments
2 Responses to “Warner Bros. Announces New Facebook Movie Rental/Purchase Feature”
  1. Kimberly says:

    This is really awesome news! thanks for letting us know

  2. Hey Judygarlandnews,
    Along the same lines,, Facebook has become the marketing medium of choice for many entrepreneurial minded photographers. As a result of the economic down turn traditional marketing vehicles like print advertising and direct mail have become too cost prohibitive for many independent studios. So many photographers are now turning to social networking as way to connect with their target audience and attract with new clients.
    All the Best

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